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Gibbons Digital helps companies across a wide variety of industries leverage social media as a business development tool by providing a full range of services from comprehensive, long-term strategy to daily presence management on all social media platforms. Additionally, Gibbons Digital provides search engine optimization, email management, and blogging services to help clients increase visibility and market share. Gibbons Digital’s work was recognized by the Ad Club of Westchester, winning awards for both Facebook and email management.












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“Credibly innovate granular internal or "organic" sources whereas high standards in web readiness. Energistically scale future-proof core competencies vis-a-vis impactful experiences. Dramatically synthesize integrated schemas with.


“Credibly innovate granular internal or "organic" sources whereas high standards in web readiness.




CFO, Perfect Inc.
“Credibly innovate granular internal or "organic" sources whereas high standards in web readiness.
New Entrepreneurs

The leap from a successful employee to an established entrepreneur can be challenging. Many of the skills that once seemed necessary as an employee are no longer needed in the unpredictable and diverse world of an entrepreneur.

Only 50% of new business will be around in year five. This is often down to the skills that must be adapted and learned to survive as an entrepreneur. The following tips are here to help you make that successful switch to an entrepreneur and not be in the failing half.

1. No means No

You will not be able to do everything, after all, you’re only human. Although you probably got used to being a ‘yes man’ when working as an employee for business, this approach is one of the things that can often doom you as an entrepreneur. You need to learn how and when to say no. You need an agenda and not always follow what other people want you to do. Prioritise you and your business.

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2. Perfectionist? 

Perfection is perfect, right? Wrong. As an entrepreneur, you will often not have the capital, resources or time to make something ‘perfect.’ As an entrepreneur, the longer you spend waiting for something to be perfect, the more problems your business will have as it will be moving at a far slower pace. Prioritise large impact and high priority projects; perfect is not what you’re going for, at least at first aim for over 80%.

3. Time is money

A lot of people who start up their own business do it so they can work their hours and not have the weight of their boss pressing down on them. This just is not the case. When you start a new business, you need to invest more time than you would usually spend at work as an average employee. You cannot be afraid of working long hours to expand and grow your business. The luxuries of an entrepreneur will come with time, but at the start, it is important to remember that you’re living and working on your dream, no one else’s, and that is going to take time and effort, there’s no escaping it.


4. Jack of all trades and master of none 

As a new business entrepreneur, your employees will come to you for everything. You will be the one they consult if the electricity goes out if there is a problem with the plumbing and even tech difficulties. This means that you are going to have to step into roles that you are not comfortable with and you do not have experience with. Ask yourself before becoming an entrepreneur, are you comfortable dealing with all of these problems?

5. All alone

You are now the boss. You cannot rely on friends like you would when you were an employee. At first, it will probably be a shock spending so much time alone, dealing with problems in isolation. A tip to solve this is by doing all you can to meet up with friends and family when you’re not working. Don’t become a single slave to your business idea.

6. Schedule

A schedule is a key to a new business. Although you may think that as a new business, you cannot possibly work out a plan because you are still working from square one, it is key that you try to keep some schedule.

Being in charge of a business does not mean that you can take five-hour lunch breaks or that you can go for a three-hour swim session. This is still a full-time job that will be as, if not more, challenging than any of your previous jobs.

On the same level, you don’t want to spend 100% of your time worrying about the business, do schedule planned breaks into your timetable as these breaks are what will give you the motivation to go on and spend the necessary time to succeed in business.


7. Money Jar

You are now moving away from a consistent salary to waiting on the next pay cheque to come in. Business can often be inconsistent, one month you can have an excess of money, and another has little left. As an entrepreneur, you need to save in the months of plenty and prepare for the hard times because there will be hard times. This safety net will make you feel more comfortable, less stressed and in turn, create a better working environment.

starting a business

You may be thinking about starting your own business. If you are the following points are things you really should consider before going ahead with your master plan:

1. investigate yourself: Not everyone has the capability and motivation to start their own business. Do a little self-research and think about whether or not you think you have what it takes to be an entrepreneur.

2. Ideas: You can’t just start a business because you feel like it, or at least it will be tough to do so. You need to think of an idea of a product or service where there is a niche in the market.

starting-a-business3. Test phase: Don’t just assume your product will be a hit, check it on family, friends and the public before going to release your product or service.

4. A plan: Don’t make the mistake of rushing into the business world. It will be difficult enough as it is, without a conscience and well thought out short and long-term plan of activities you are going to have a lot of difficulties.

5. Assess the market: Even if you think you are the first person to explore a certain market and release a product into it, do your research on the market. See if there is already someone offering the same service or product or something similar. If so think about how you can beat them, what you can provide to make yourself more attractive to customers.

6. Cost evaluation: Make sure you estimate well the cost of setting up and running your business. Don’t be too optimistic or pessimistic, the most realistic you can be, the better.

7. Budget: You need to establish a budget once you determine how much you think the business is going to cost to set up and run.

8. Investors: Investors are critical, and you need to find the right ones. You need capital, but you also need it at the right price, don’t sell off your business to easily and find an investor who shares a passion for your idea.

9. Take advice: Listen to your investors, whether you like it or not their outside insight into your business can be vital and very helpful.

10. Backup: You are going to need support whether you like it or not. So explain to family and friends what you are doing and see if they would be willing to help some way and tell that it will be a financially challenging time.

11. Legality: Work out whether you are going to be a sole trader, a PLC or a franchise. You cannot go into business without working this out and sorting the legal side of your business.

12. Naming: For many people this can be a real problem, naming your business is a skill, and you should get help from as many people as possible. You want something that stands out, that is memorable and is easy to say…oh and original. Not easy.

13. Register your business name: Make sure no one else can take your name that you spent so much time thinking of. Has it trademarked?

14. Benefit from free resources: Many free resources can advise your business. An example is SBA.gov.

15. Tax obligations: You need to familiarise yourself with these and make sure you are not breaking the law. You don’t want to work very hard setting up an illegal business that could be taken away from you

Keyword Importance

Have you ever searched for your keywords and found you didn’t even rank on the first page? Search engine placement has been a mysterious art since the search engines changed up the way they rank the sites. So just how do you rank high?

Many times people use luck, skill, and strategy to get high-ranking spots. The way a search engine ranks sites has changed. It used to be based on the number of keywords you had on your page. Many spammers caught on and started creating content empty pages with thousands of keywords crammed together. Have you ever seen a page with a lot of white space at the bottom and nothing about what you were searching about at the top? That page was optimized for the old way search engines ranked sites.

Keyword Research

I’m going to give you three tips to help your Internet marketing search engine placement. I can promise you that if you follow these three tips, you will be on your way to reaching that #1 ranking.

Three Keyword Tips for Search Engine Placement

1. Keyword Importance – Getting the right keywords can’t be stressed enough. For Internet marketing search engine placement no tip takes as much time as this one. Keywords are what people look for and if you choose one that has a very high number of returns your chances of getting to the top are slim. Search Google with quotes around your keyword. This will return the number of exact matches.

2. Long Tailed Keywords – Long-tailed keywords are the details people are searching for. They also have less competition than general keywords. Typically you need at least three words in your keywords to increase your chances at being ranked #1. More keywords will narrow the focus closer to your niche. It will also be easier to be on the top ranking sites.

3. Appropriate Keywords – When you start searching for keywords make sure your keywords match your niche. There are many ways to say the same thing and your niche will probably only find a couple of those ways. You need to understand how they think and what they will search for. Visiting forums where people in your niche visit and discuss problems is the best way to figure out what is going on in their heads.

Keywords are the source of most sales online. Internet marketing search engine placement relies a great deal on having the right keywords in the correct order that mean something to your niche. They have to be the words they use and the way they use them. Just because you use keywords with low competition doesn’t mean you will be successful in Internet marketing. Search engine placement is the gauge of how many people will see your site.

What Is Impedance?

What Is Impedance?

Impedance refers to the level of resistance to electricity flow through an electrical device. An ohm is used for this measurement. All appliances, including speakers, will have some amount of electrical impedance. Many speakers have an electric resistance ranging from four to eight ohms.

One can describe impedance as the domain frequency ratio for the voltage to electric current. Generally speaking, impedance is a complex number that has the same units for resistance. It is important to note that Oliver Heaviside was the first to define impedance in 1886.

Impedance in headphones is comparable to electrical resistance, as they both opposed to the electricity flow through a wire. Resistance takes place in DC or direct current cables, while impedance happens in AC or alternating current wires. The frequency carried by an electrical signal can affect impedance, unlike resistance. The Z symbol represents impedance, but complex number depiction is usually more powerful for purposes which involve circuit analysis.

Electrical impedance in headphones is the measure of an opposition that is presented by a circuit to a current with applied voltage. In measurable terms, it’s the combined voltage ratio to the current in AC or alternating current circuit. Whenever a channel is running with DC or direct current, there is no difference between the resistance and impedance.

The impedance concept is introduced in AC circuits since there are two more impeding mechanisms to take into consideration aside from the natural DC circuit resistance. These are the introduction of voltages in the self-induced conductors by the magnetic currents fields and the electrostatic charge induced storage by voltages in between conductors. These effects caused impedance that is collectively called the reactance, and they create the imaginary portion of complex impedance while resistance creates the real part.

Another term that you will come across while you are on this subject is impedance matching. In electronics, this practice refers to the designing of the input impedance for an electrical load or the output for the corresponding signal to minimize the reflections or maximize power transfer from the charge. It’s worth mentioning that the impedance matching concept was developed initially for the electrical engineering field, but it can be applied to other areas where some energy form is transferred between a load and a source. This energy doesn’t have to be electrical.


Impedance mismatch is one more term that you might want to know about. Most professionals believe that this is an adverse occurrence in the software construction and it happens when two mismatched languages form an eclectic mix. This could involve the language for programming that is utilized to make client applications in a database and query language that is used to access and improve a database.

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