- by Bridgette Pryor
Attention all small business owners! Are you using your Facebook cover photo to it’s full potential?
With 1.01 billion daily active users on Facebook it’s important to brand your business and catch user’s attention. Your cover photo is prime real estate, as it’s one of the first things users will see on your Page, and when utilized can be a quick and easy way to promote your business. Here are a few tips and tricks for making the most out of your Facebook cover photo.
1. Brand Your Business
It’s important for your cover photo to provide an accurate representation of your business. You want Facebook users to instantly understand what your company is all about through the image you choose. The goal is to convey what your company represents while also standing out to encourage conversation and to drive traffic to your website.
For small and mid-size businesses, a graphic designer isn’t always in the budget, which is why we’re in love with Canva, a free service where anyone can design branded cover photos and images for posts. Check out our blog on Canva for more information on how to get graphic without a graphic designer!
2. Promote an Upcoming Event/Special
Is your business hosting an important event? Having a special promotion or sale? Opening a new location? Celebrating an anniversary? If so, generate buzz and add to your social media marketing with your Facebook cover photo. Keep it simple and only include relevant text with an eye-catching photo.
For example, Eiluj Beauty Lounge took the opportunity to promote an upcoming special for Valentine’s Day. Their Facebook cover photo gives just enough information to generate interest which triggers fans to find out more.
3. Celebrate the Seasons/Holidays
Making a connection between your business and a holiday is an easy and effective way to resonate with your audience. You can simply change the color palette or use seasonal images, like leaves or snowflakes, to reflect the time of year or center your cover photo around a specific holiday.
Take a tip from Soundworks, a home automation and home theater company, who used the fall/winter football season to promote their services. Perfect with Super Bowl 50 right around the corner!
While Fine Lines of Katonah, a stationery boutique, celebrates Valentine’s Day with their pretty cover photo, it also reminds followers to buy cards for the upcoming holiday.
4. Create a Collage
If simplicity isn’t your thing and just one photo won’t cut it, create a collage! A collage is a great way to showcase different aspects of your business or to highlight your top products or services.
For The Karen Kelley Team, one of New York City’s preeminent residential real estate brokers, a collage cover photo was the perfect way to show off three of her top listings.
5. Make it Personal
Give your cover photo some personality by using photos of appreciative customers or even pictures of your team/staff in action at work. It’s a great way for Facebook users to truly understand your business. Plus, it’s always nice to see a smiling face, right? Throw in a personal message and it will definitely have an impact.
Cerebral Palsy of Westchester, a non-profit organization, gets it right with their heartwarming cover photo.
Still struggling with how to market your business on Facebook? Contact us for a consultation or learn more about our services here.
- by Bridgette Pryor
Facebook is offering a new service for local businesses to verify their Facebook Business Page. By verifying your Business Page, you are confirming the Page is authentic which will help gain the trust of your consumers and fans. Added bonus, a verified Page will show up higher in search results. It’s a no brainer!
Follow these simple steps to verify your Page:
Click Settings at the top of your Page
From General, click Page Verification
3. Click Verify this Page, then click Get Started
4. Enter a publicly listed phone number for your business, your country, and language
5. Click Call Me Now to allow Facebook to call you with a verification code
6. Enter the 4-digit verification code and click Continue
If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload an official document showing your business’ name and address. You can upload a copy of the following documents:
After submitting your request to verify your Page, Facebook will confirm the information matches public records and you should receive a confirmation email within a few days. Once your Page has been verified you will receive Facebook’s stamp of approval with a fancy, grey checkmark badge next to the title of your Business Page!
- by Bridget Gibbons
We’re all guilty of getting a little impatient waiting in line at stores and, more often than not, end up on Facebook to distract ourselves.
The new Bluetooth Facebook beacon, using Facebook Place Tips, lets business owners send relevant information about their store right to the top of the app to keep those restless customers engaged.
What Is Facebook’s Bluetooth Beacon?
Shoppers who have opted-in and have their Bluetooth function enabled will see
a welcome note
a photo (business owners can set their own or default to their cover photo)
prompts to like the business page
the option to check-in
posts from the business
recommendations from their friends
The Bluetooth beacon detects smartphones within a certain distance of the store that have Place Tips enabled on their iOS device. Facebook introduced Place Tips, a Foursquare-like feature, several months ago in New York City as a trial run, which has now expanded nationwide.
The company is offering free Bluetooth beacon devices to businesses – business owners can sign up to get one for their storefront here. Be warned, there seems to be a long delay as Facebook continues to roll out this new feature.
How Does Facebook’s Bluetooth Beacon Work?
Smaller storefronts (or stores with beacons placed near the street or entrance) can push information automatically to a potential customer’s phone without worrying about annoying potential clients. Place Tips will only be turned on if Facebook is given permission to access location and the bluetooth function is turned on, which is more and more common with Bluetooth syncing with cars, hands-free headsets and now the Apple Watch. Rover, a company that builds a similar product from scratch for companies using Apple’s iBeacon technology, claims that “North America has some of the highest rates of Bluetooth useage at approximately 40% across devices.” They go on to say that the Bluetooth function being ‘on’ is more likely among younger users (think Millenials). That 40% will also change with other factors; suburban settings with a large population of car owners (with relatively new cars) will have their phones connected. Users can also easily turn off the feature or filter which stores they gets tips and updates from.
While some may see Place Tips as intrusive (or stalker-ish), there’s no need to feel paranoid. The beacons are only sharing information with you and do not collect any personal information from your phone. Facebook’s new feature is meant to be useful for everyone. Small businesses, in particular, can use the simple interface to push specials or deals directly to local foot traffic to entice them to take a look around your store.
Don’t have the beacon yet? You can still go to your business page’s settings and under ‘Place Tips’ add a welcome note and custom photo that will be seen when people check into your business the old fashioned way.
Facebook’s beacon could be the new sidewalk sign marketing and may (eventually) get enough traction to rival coupon and discount apps.
- by Bridget Gibbons
Sick of waiting for a web page to load? When it comes to surfing the web, we’re all guilty of being a little impatient and expecting our content to load instantly. According to Facebook, it takes over 8 seconds on average to load an article using a web browser. Not ok! With the launch of their new Instant Articles, readers will be able to load articles ten times faster in the Facebook app than a standard web page.
Instant Articles is a tool for publishers to post their articles directly to the social network’s newsfeed. Publishers maintain full control of all content and can track data and traffic through analytic tools. Also, the publishers have the option to sell their own ad space in the articles, keeping all of the profits, or allow Facebook to. So far Facebook has partnered with nine huge news publishers, including The New York Times, BuzzFeed, National Geographic, NBC, The Atlantic, The Guardian, BBC News, Spiegel, and Bild.
So how is Facebook able to load these articles faster than the publishers’ own websites? They pre-load the content and have it stored in their servers ready to load before you even click the article. Plus since all advertisements are already embedded in the articles the loading time is much faster. Usually the reason a web page takes more time to load is because of ads, social buttons, and other background code. The benefit for readers is clear. Instant Articles allows readers to get the content their already searching for faster than they would before.
Facebook continually reinvents itself to serve different purposes to different users. Looks like their striving to be a news destination site! Will you start using Facebook as your main source for news?
- by Bridget Gibbons
By now you are probably familiar with Follow Friday, or #FF, on Twitter. If not, the concept is simple. Every Friday Twitter users have the opportunity to send out tweets recommending interesting people or brands to their followers. It can be a great networking tool that is effortless and fun… when done the right way.
What Not To Do
As with all social media, your content should be intriguing and creative. The goal is to catch your followers’ attention. Many people make the mistake of just listing followers with a simple #FF. This is a definite no, no. It’s boring, can be easily overlooked, and doesn’t give your followers a reason to listen to your suggestion. Yes, you may have a bunch of people that you want to recommend but you don’t need to list them all in one tweet – spread it out! Either share a couple of people in different tweets or wait to recommend them over the next few weeks. I mean, after all, isn’t the whole point of Follow Friday to get people to actually want to follow who you are recommending?
What You Should Be Aiming For
It can be a little daunting trying to come up with an interesting way to phrase your tweet but the key is to be as creative as possible. Always try to be descriptive and give your followers a reason to want to know more. If words aren’t your strong suit then a great way to catch followers’ attention is to include a picture. Adding visual content helps convey what you’re trying to say and makes your tweet stand out. It doesn’t hurt to include a link either. The combination of giving your followers a visual with a clickable link to learn more about who you’re recommending can be very intriguing. Spark some curiosity and most likely people will start following your #FollowFriday suggestions. Take these tweets for example:
#FF @zokiejewelry to check out some awesome handmade funky jewelry made by septuagenarian Zoe http://goo.gl/Q95DFy
Happy #FollowFriday! Check out the beautiful & talented @sirenxxmusic‘s latest #nowplaying – http://spoti.fi/1Causf7
CBC @CBC 7h7 hours ago
Think of this as a #FF tweet, but in blog form. The funniest musicians on Twitter: http://ow.ly/Kilb7 #comedyweek
What all three of these tweets have in common is that they’re interesting. They make much more of an impression than a tweet that plainly lists a bunch of people. They create just enough interest to make you want to follow their #FF suggestion to see what they’re all about.
Now the real question… Who are you going to suggest this #FollowFriday?
- by Bridget Gibbons
If you Google how to use Facebook post Booster you will find half the blogs will be a how-to and the other half will be write-ups on why you should never, ever Boost posts on Facebook. We’re here to tell you when Boosting can work for you.
The Facebook algorithm (that math and science behind what shows up on your News Feed and what doesn’t) may be considered the mystery of our generation to some, but with enough research and common sense you can start to see patterns emerge.
Facebook has revealed that any update posted by your page will only reach 3-5% of your fans. This means if you have 5000 fans, you will only reach 150 to 250 of them through organic (not paid for) reach.
Facebook gives you two options to expand the reach of that post – Promoted Posts or Ads and the Boost.
What are the Limitations of a Boosted Post?
Only target limited interests
Cannot target a device (desktop or mobile)
Only target by interests, or ‘fans plus friends of fans’ (instead of just fans)
Cannot use custom audience or conversion tracking
Only Boost one ad at a time
What Can I do with a Boosted Post?
Target up to 10 interests
Target your fans and their friends
Choose your budget
Choose the duration
Access all this right on your Timeline
So why would you use Boost over Promoted Posts or Ads?
If you are targeting your existing fanbase, and you want to reach more than the 3-5%, then Boosting can be the perfect option. Say you are an author who has released a new book, or a store that is having a sale, or a software company who has released a new product – these are all things you want all your fans to know about. This can be a simple Boost to reach past organic limitations.
If you are a brick and mortar store or a company that offers services to a particular area, Boosting is a quick and easy way to promote yourself. You can choose local towns or cities and specific interests to Boost. If you are Boosting to increase your fanbase, targeting through Facebook’s more detailed post promotion is a better way to track your objective.
What does this mean for me?
If you are a newbie to Facebook paid advertising and have an update you want to go to fans and their friends, specific interests, or specific locations, Boosting is a quick and easy way to get the word out.
If you’re still unsure what is the right option for you, contact us today to learn how we can help you reach your Facebook goals.
Facebook’s FAQ on Boosting
- by Bridget Gibbons
Thanks to social media, Valentine’s Day shines light on the love lives – or lack thereof- of ourselves and our peers.
Whether you’re in a happy relationship or newly single, learning the basic etiquette of how to take on social media on the day of love can save you from posting or commenting something you might regret.
Keep the Lovey-Dovey Stuff at a Minimum
Think about how much you love to see paragraphs about other peoples’ significant others and how in love they are. Probably not a whole lot, but you’re not alone. In reality, nobody really wants to see this. A short-and-sweet post is OK, but keep it to a minimum. There’s no need to prove the love you and your partner share to the world of social media. Telling your significant other how you feel in person? Now that’s the way to go.
Hold Off on Venting
On the other hand, if you are sick of seeing the long, mushy posts, feeling the aftermath of a heartbreak or wishing your spouse bought you something other than a new vacuum cleaner, ranting about your unfortunate situation is just as much a faux-pas as raving about your lover. Instead, talk it out with a friend, write in a journal, or even treat yourself to a pedicure. After all, you deserve it!
Turn off the Technology
If you do have a special night planned with your loved one, take the time to unplug. Don’t take a picture of your dinner and post it to Instagram. Don’t obsessively refresh your Twitter feed. Don’t comment back on your friend’s post on your Facebook wall. Enjoy your time together on this special day and truly be in the moment. It will remind you that you’re really not missing out on much in the social media world after all.
What other tips do you have to making sure your social media etiquette is on point this Valentine’s Day?
Photo Credit: Pink Sherbet Photography via Photopin cc
- by Bridget Gibbons
This upcoming weekend is one most Americans are looking forward to for one reason or another.
Whether you’re a die-hard fan of football or the food and epic commercials that accompany the Superbowl, you can turn your “Sunday Funday” up a notch by adding social media to the mix. Here’s how you can “stay social” during Superbowl Sunday.
- Want to get the in on what’s going on behind the scenes with the SuperBowl? Follow @SuperBowl on Twitter for up-to-the-minute coverage on everything from the Seahawks and Broncos team members to play recaps to Superbowl-related events in the area. You can also follow @nfl to get the scoop on both teams, and of course @Seahawks and @Broncos if you like to keep a close watch on the game day all-stars.
- Keep your eye on all things Superbowl-related by following @MLStadium on Twitter, and using the hashtag #Road2MetLifeStadium to see what your favorite NFL players, professionals and fans are chatting about before, during and after the big game.
- Keep track of everything you need to know about the beloved halftime show from its sponsor, Pepsi, by “Liking” their Facebook page and following @Pepsi on Twitter for fun facts, trivia, contests and more!
- Keep track of your Trending Topics on Twitter to see what people are talking about on game day, and use these hashtags to search your favorite social media sites to stay in the know. #SuperbowlSunday and #Superbowl2014 are already buzzing!
- @NYNJSuperbowl is the official Twitter handle of the Superbowl’s host committee. Follow them for updates on everything from FAQs to locations of the hottest Superbowl parties in the tri-state area.
Don’t forget that social media is a two-way street! If you want to chat with your favorite sports team or find out where you can meet and greet some of your favorite football players, ask away! Will you be “staying social” during the Superbowl?
Photo Credit: marsmet522 via Photopin cc
- by Bridget Gibbons
We’ve all had our email inboxes flooded with unwanted messages telling us that we can “Make $50,000 in one day!” and “Lose 20 pounds in a week!”
- Think twice about sharing your high score on Candy Crush with your social networks!
While these annoying messages can be sent directly to our “Spam” mailbox, these unsolicited messages can be found in a different form on social media, too. Here’s how to spot them and what you can do to stop them, too.
Spotting a Spammer
By definition, spam is simply disruptive messages that are sent through a computer network. Your definition of spam can be completely different from your coworker’s, but it is safe to say that the majority of people do not want to receive countless requests for another Candy Crush life or see the 7th status update of the day from the same user. Figure out what really grinds your gears on your social media feed. In addition, if you have a social media account for your business, keep this in mind: Updating your Facebook status a couple times a day is fine, but make sure they are within at least a few hours of each other. The same goes for a LinkedIn status and Instagram photos. Twitter is much more fast-paced, but don’t send out 10 tweets in a row unless you’re talking to someone.
Put a Stop to Spam
Now that you’ve spotted your spam, stopping it entails different options. If you’re on Facebook, you can click on the arrow button in the top right corner that is found on every Facebook post, and click “I don’t want to see this.” You can then decide which updates you want to see from a person or fan page, or choose to stop following their updates altogether. On LinkedIn, you can click the button in the top right of a post where it says “Hide,” allowing you to stop receiving updates from that person. Instagram and Twitter require you to stop following or block the person who is spamming you.
What are your top tips for “Spam Etiquette?” Let us know!
Photo Credit: David Guo’s Master via Photopin cc
- by Bridget Gibbons
The holiday season has officially begun, and with the biggest holiday shopping dates right around the corner, now is the time to plan your social media strategies for your business to bank during the frenzy. Black Friday, Small Business Saturday and Cyber Monday are three big dates that are not to be taken lightly. As a matter of fact, last year consumers spent on $59.1 billion on Black Friday, $5.5 billion on Small Business Saturday and $1.46 billion on Cyber Monday.
- Use these quick tips to make sure your business is ready for the biggest shopping weekend of the year!
If those numbers aren’t big enough to wrap your head around, Facebook alone had 240% more referral traffic on Cyber Monday compared to the rest of the year! We think it’s safe to say that brainstorming social media marketing tactics to tie in with these shopping extravaganzas should be at the top of your to-do list for your small business! Get started with our top tips and tricks:
- Leverage the power of tagging by offering customers an exclusive discount who upload a picture of their purchase from your business and tag your business in their image. This is especially ideal for Black Friday, which then gives them Small Business Saturday and Cyber Monday the chance to come back and purchase again!
- One social media trend that’s in the forecast for immense growth in 2014 is the use of visual content. In other words? Social media users want to see compelling images on their social networks more so now than ever before. Use this to your advantage by uploading your best images of holiday-related deals to your social networks.
- Create a photo contest! This is always a great way to get people to really participate and interact with your business. Create a custom hashtag to go along with your contest, and ask your fans and followers to use it in their submissions. Award a prize from your business, whether it’s a gift card, product, or specialized service.
- Will you be open especially early on Small Business Saturday? Don’t forget to let your customers know! Make sure to spread the word on your social media pages in advance, and it doesn’t hurt to offer the first people at the door an exclusive offer!
- Take advantage of Twitter’s partnership with Small Business Saturday: They’re giving away $100 in free Twitter ads on a first come, first serve basis!
- Stay social all weekend. This major shopping weekend also means major social media interaction for your business. Monitor your social media accounts as often as you can to respond to customers who take the time to interact with you in a timely manner.
- Keep mobile in mind. With everyone constantly on the go, it’s no wonder mobile shopping is another social media trend in the forecast for next year. Now is the time to make sure your website is optimized for mobile use so you don’t miss out on sales from savvy smartphone shoppers.
- Reward shoppers who check in to your business on Facebook. Foursquare is an option too, but keep in mind that the use of this social network is actually on the decline.
- Follow hashtags! Search social networks that use hashtags like Facebook, Twitter and Instagram to “listen in” on what people are saying. It’s also a good idea to add your town or general area to the list of hashtags you’re searching for, too. Here’s a hint: The most popular hashtags for these dates are #BlackFriday, #SmallBusinessSaturday, #SmallBizSat and #CyberMonday are good places to start.
Do you have a social media “plan of attack” in mind for this upcoming shopping frenzy? Tell us about it!
Photo Credit: Croixboy via Photopin cc
- by Bridget Gibbons
Whether you’re brand-new to the world of social media or not, you’ve more than likely seen hashtags (words or phrases with “#” before them). While avoiding them is one answer, it’s not one we recommend! Hashtags have shaped the way we communicate on social media and also play an important role in navigating the complex world of social networking.
- Become a hashtag pro with these quick tips!
So what exactly is their purpose, and why do we use them? Here are our top tips for becoming a hashtag pro!
What is a Hashtag?
Hashtags are simply a way to label and categorize content in words and phrases on the social web. They also enable people to find topics they are interested in, such as #Westchester or #SuperbowlSunday. Hashtags were “born” on Twitter, but can now also be found on Instagram, Pinterest, Google Plus and Facebook.
Who Can Create Hashtags?
Anyone can create a hashtag by placing the pound (#) symbol directly in front of a word or phrase. Let’s say you make a delicious-looking batch of pancakes for breakfast, and you decide to take a picture to upload to Instagram to share with your followers. You might caption your picture as this: “Now this is a great way to start the day! #goodmorning #breakfastofchampions.” Voilà! You have successfully categorized your picture. Now, anyone who searches Instagram for #goodmorning or #breakfastofchampions will see your pancake masterpiece.
It’s important to keep in mind that while hashtags are used to categorize content, their power actually lies within the number of other people searching for and using the same ones. If someone were to search for #goodmorning on Instagram, the search results would contain all other pictures that also had #goodmorning in their captions. Because of this, we recommend making it a habit to perform a simple search for trending keywords to find out what the popular hashtags of the day are, before posting your message.
Remember, hashtags are a way for you to find content and contribute to conversations. Let’s say you see a new movie over the weekend and want to find out what other people are saying about it. Performing a search for the movie using a hashtag will pull up all content and conversations from other users discussing the movie, so you can chime in wherever you’d like!
The Don’ts of Hashtags
Keep this hashtag “netiquette” in mind at all times!
Don’t use too many. We recommend no more 2 or 3 for Twitter, and no more than 4 or 5 for Pinterest, Instagram, Facebook and Google Plus. The overuse of hashtags is a common pet peeve of most social of most social media users. Side note: Hashtags are most often placed at the end of a post, but you can place them anywhere.
Don’t hashtag every word. #Your #Post #Should #Not #Look #Like #This. This is not the correct way to categorize content. How many people are searching for #Your or #This on social media? Zero.
Don’t hashtag an entire sentence. No one is searching for #cantwaittogetoutofworksoIcangotothegym.
Don’t hashtag the same word more than once. “It’s a beautiful day today in #Westchester! What is everyone in #Westchester doing today?” Once you hashtag a word in your post, it’s categorized.
Don’t use hashtags that aren’t relevant. Even though a hashtag might be trending, leave it out unless it’s appropriate for your post.
Using Hashtags for Business
Here are some helpful hints to getting started with hashtags for your business:
- Keep it content-related. Let’s say you own a deli in Westchester and want to attract people to come in for lunch. You could create a post reading something like, “Refuel your workday with our soup and salad combo for #lunch! #Westchester.” Be sure to include a link to your website for more info, and an image!
- Use #FollowFriday. This is a trend that caught fire a few years ago on Twitter and is here to stay. Follow Friday is simply a way to give a shout out to other users and expose your business. All you have to do is tag other users using the “@” symbol in order for them to see it, and incorporate #FF and/or #FollowFriday into your post.
- Use Trending hashtags. As we mentioned previously, doing your homework and searching for trending hashtags is a must, but only if you can craft a post that is engaging, informative and unique.
- Use brand or event-specific hashtags. Create a unique hashtag for your brand and give your audience an incentive to engage with you using this hashtag, such as a photo contest. Event-specific hashtags are also a great way to keep everyone involved in your special event, such as a conference or expo.
Using hashtags enables you to organize your content and opens up new doors for communication each and every time you use them! Have you spied a great example of hashtag use? Share them with us on any of our social media pages!
Photo Credit: mikecogh via Photopin cc
- by Bridget Gibbons
Facebook fanatics, rejoice! The highly anticipated “Editing” feature was very recently made available to all users (mobile included). Whether you’re ambushed by autocorrect while on the go or create a post that doesn’t sound so great at second glance, you can easily make corrections within a matter of seconds. The editing feature is not only available for status updates, but for other content such as links and photos as well. Here’s a quick step-by-step breakdown from our Westchester NY social media team of how to do it.
1. Click on the arrow in the top right corner of the post you want to edit, and select “Edit.”
2. Make any changes to your post as needed.
3. Select “Done Editing,” and voilà! Your post is now updated.
While having the option to edit your posts is fantastic, keep in mind that the history of your edits are not hidden. Once you edit a post, your post will be marked “Edited,” and you will have the option to click this and see all the edits that were made.
- by Bridget Gibbons
It’s that time of year again! The leaves are changing, the school bells are ringing, and the nights are just a little bit cooler. Fall has almost arrived, and what better way to welcome the season than with a few freebies?!
Two of our all-star clients have kicked off their social media contests, complete with fabulous prizes. Our Westchester social media team had to share the good news!
1. Soundworks, Inc. Located in Armonk, Soundworks is a passionate company that will guide you through every phase of a technology upgrade, applying the newest technology to any home, regardless of age. Soundworks is a certified Custom Electronic Design and Installation Association member, and promises prompt response and customer service 100% of the time! Fun Fact: Soundworks also offers mobile device control, which means you can control devices in your home using your iPad or mobile phone!
Soundworks has launched a Facebook contest, giving away a 55″ Samsung LED TV! Interested yet? To enter to win, all you have to do is “Like” their Facebook page. Not a bad deal!
2. Prudential Centennial Real Estate. With locations in Scarsdale and Larchmont, Prudential Centennial is a real estate agency with over 60 years of experience in Westchester NY real estate, and is still run by their original ownership! Fun Fact: Prudential Centennial is consistently in the top 1% of all companies in Westchester based on sales volume, with an emphasis on quality over quantity.
Prudential Centennial is giving away a $200 gift certificate to J&R Music and Computer World! To enter, simply “Like” their Facebook page. We’d certainly love a shopping spree, too!
These two organizations are also all-star Westchester community members, and supporting our neighbors is one of the many reasons why we love social media!
- by Bridget Gibbons
Your business is hosting an event next month and of course you want it to be successful! While we can’t supply scrumptious hors d’oeuvres or help make the last minute finishing touches, we can show you how to spread the word using Facebook in just a few quick and easy steps. In only a small matter of time, you can share your event with the world of Facebook, build buzz, and get people excited, informed and ready to go! Here’s how:
1. After you’ve logged into Facebook, click on “Events” on the left-hand side.
2. Click on the “Create Event” button in the upper right-hand corner.
3. Fill in the details. Make sure your title and description are clear and informative. Is this a formal event? Be sure your guests know not to wear jeans. Is this a charity event? Let your guests know you will be accepting donations. If you were attending this event as a guest, what would you want to know? What would make you want to attend? Putting yourself in your guests’ shoes makes it easier to give your event a voice!
4. Choose how your event is viewed. If you want as many people as possible to attend your event, select “Public.” This means anyone on Facebook can see it. Selecting “Friends of Guests” can still mean thousands of people can potentially see your event, so if you’re worried about privacy (or if it’s a surprise) select “Invite Only” to hand-select the guests who can view the event.
5. Choose which friends to invite by clicking on “Invite Friends,” and only invite people you think have a change of actually attending. Seeing a Facebook event that has 5,000 invites sent out with no rhyme or reason can make people reconsider attending.
There you have it! You’ve just let the world of Facebook in on your special event. An added bonus? Guests will be able to post on the wall of your event with any questions, concerns and all the in-betweens that they may have, and will also be able to see any changes you make to the event if you decide to let guests in early, for example. Facebook events give you an easier outlet to communicate with guests and keep them in the know.
Questions? Success stories? Let us know! Our Westchester NY social media team would love to hear from you!
- by Bridget Gibbons
With millions of businesses using social media to engage and interact with their customers, it’s no surprise that customer service is being conducted “socially” too. In fact, social media has transformed customer service strategies in businesses great and small with no signs of slowing down.
No headsets necessary!
While the days of long waits on the phone are not quite over, they are slowing down. After some serious brainstorming, our Westchester social media team decided these are the key indicators that social media has given customer service a makeover:
1. It’s quicker. Let’s say one of your company’s products has just been recalled. What’s the quickest way for you to get this message out? Social media. Of course alerting the media will help get the message out, but your message won’t get out RIGHT NOW! The beauty of social media is that all the information you share on it comes out in real time.
2. It’s a two-way path. Let’s say you announce your product recall on your social media channels like Facebook and Twitter and you’re now on the receiving end of customer questions, concerns and complaints. You can respond to each of these in a timely manner and your customers will be thrilled that you’re taking the time to do so. It’s likely that many customers will have the same issues, so these responses will also help more than one customer at a time.
3. You can listen in. Finding out what your customers want is the key to the success of any business, and using social media to do this can make this even easier. Applications like SocialMention, Facebook Analytics and even conducting a simple Twitter search with your keywords can help you discover what your customers want and how to present it to them.
Using social media for customer service has literally transformed the way companies across the globe conduct business. Social media has opened doors that did not even exist a decade ago and has not only helped businesses unlock their growth potential but has given customers a way to see businesses as people, not just a nameless organization. This communication has built long-lasting relationships between businesses and their customers, and we predict that we will only see more of this form of customer service in the future.