Apr 30 2012 - by Bridget Gibbons

You may have heard that Facebook just bought Instagram for $1 billion!  In case you don’t know, Instagram allows users to edit and post digital photographs to social media sites with just a couple of clicks.

It’s a growing trend having gained 10 million users in the last few weeks.  Chances are that some of your loyal customers are likely already using the app to sharing photos and follow others. That’s reason enough for small businesses to consider signing up for an account. Instagram may continue to grow, and provide an effective way to create community and engage with your customers.

Instagram allows you to easily share photos to Facebook, Twitter, Tumblr, or by using plugins that allow it to feed directly into networks and websites.

Saturday I started using Instagram.  It’s incredibly intuitive.  I was able to post a photo taken using Instagram to Facebook, Twitter, and Tumblr within minutes.  One catch – it’s a mobile app only, which means you have to download the app and use it on your phone, iPod or iPad.

Here are some helpful tips on how small to medium-sized businesses in Westchester County can use this popular tool.

Customer Photos – Ask people to take pictures of themselves in the process of using your product.

Event Marketing – ask people who are at an event you are hosting to capture the moments with Instagram.  As they share and tag the message about your business and the event will be shared.

Showcase your product- take images of your products and apply one of Instagram’s “filters” or frames, and then post to your Facebook timeline.

Find Your Fans – Instagram will let you know who is using your product and what they are doing with it.

Follow People – Just like Twitter and other social media platforms, you can follow people on Instgram. Build your reach and learn from the most active mobile photo-sharers.

Big names that are using Instagram: ABC news, NPR, Jamie Oliver, and Starbucks.

Give it a try. I think you will find that it’s fun and super easy to use.

If you’re already using Instagram, let us know how.



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