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Gibbons Digital helps companies across a wide variety of industries leverage social media as a business development tool by providing a full range of services from comprehensive, long-term strategy to daily presence management on all social media platforms. Additionally, Gibbons Digital provides search engine optimization, email management, and blogging services to help clients increase visibility and market share. Gibbons Digital’s work was recognized by the Ad Club of Westchester, winning awards for both Facebook and email management.

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“Credibly innovate granular internal or "organic" sources whereas high standards in web readiness. Energistically scale future-proof core competencies vis-a-vis impactful experiences. Dramatically synthesize integrated schemas with.

JIMMY FERRARA

GENERAL MANAGER
“Credibly innovate granular internal or "organic" sources whereas high standards in web readiness.

PERRY ANDREWS

SWIFT Inc.

SAMMY BROWNS

CFO, Perfect Inc.
“Credibly innovate granular internal or "organic" sources whereas high standards in web readiness.
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This month, we reached out to The Digital Arts Experience, a technology education facility in White Plains. The Digital Arts Experience, or DAE, is active on a wide array of social media sites, and regularly posts interactive and creative content, which initially caught our eye. We chatted with Director of Operations Cristina Calabrese, who shared with us her insight on maintaining an exciting presence on social media:

In today’s world, use of social media is an integral part of everyone’s lives- whether you choose to participate in it or not. Everywhere you go, you’ll find a sign, or hear an advertisement that says, “Like us on Facebook,” or “Follow us on Twitter.” It is more than just a way to stay in touch with family and friends. Facebook, Twitter, Pinterest, and other social media applications can all be used to connect with your existing customers, reach new customers, network with other business and increase brand awareness.

Social media marketing differs from traditional marketing in several ways.  For one, with a proper foundational knowledge of best practice usage, you can reach out to an extraordinarily large amount of people that you would normally not be able to with traditional marketing.  Also, unless you choose to pay for certain advertising, social media marketing is free as opposed to traditional marketing, which can cost a lot of money.  Social media can also have “viral” aspects to it where users are compelled to share your content with their followers (if they like it), with the potential for their followers to share it with theirs, and so on!

At The Digital Arts Experience, we believe strongly in the power of social media by using many outlets such as Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Instagram, Foursquare, and more.  We like to keep all of our pages uniform.  For example, our company logo is almost always the set icon/profile picture on our social media pages.  This keeps everything neat and consistent and is great for brand awareness.

Among the many outlets, Twitter is our favorite to use. The use of #hashtags is an excellent way for us to engage anyone with similar interests. Because we love connecting with local businesses and communities, we often use the hashtag “#Westchester” when wanting to reach out or share something with members of the community.  Also, because Twitter has a 140 character limit, there’s no room for fluff.  What you want to say has to be direct and to the point.

A best practice that we use to gain attention on Twitter is to tweet engaging, relevant content.  We like to share cool new gadgets, apps, or products related to technology that we think people would enjoy learning about.  Sharing pictures or links to our blog, website, and retweeting other useful content is very important, too.  It shows your followers that you are attentive to what’s important to them, and feel it is relevant enough for you to share it with your followers, which creates a kind of relationship.  Creating and maintaining good relationships with our clients and followers is super important to us.

Asking questions on Twitter is another great way to connect with your followers.  Don’t be afraid to ask for advice, too!  Don’t use 100% of your tweets towards promoting your company.  Keep it a healthy mix of fun, interesting posts, latest news, trending topics, and business.  Just remember to exercise caution with being too opinionated!  It could detract certain people, or convey an incorrect image that misrepresents your company.  Also, don’t be afraid to look into 3rd party applications that allow you to create a queue with specific dates and times to tweet automatically for you!

In essence, good business revolves around connecting with people.  And social media is a great way to do that!

We thank Cristina for sharing with us the ins and outs of having a successful social media strategy! Does your small business use any of these tips and tricks? We want to know!

About the DAE

 The Digital Arts Experience is a unique educational facility that is focused on Personal Technologies & the Digital Arts. They center on hands-on, collaborative learning.  They offer extracurricular activities for teens in Digital Video, Audio Production, Animation, Web Design, Graphic Design and Photography. In addition, they custom design courses for adults based on their skill level, time, and schedule.  Some of their popular adult classes are, “The Settings on Your Camera”, “Facebook Made Simple”, “Restoring Old Photos in Photoshop”, to name a few.

In their 8,000 sq.ft. facility, they have 8 beautifully designed computer labs with 26 computers available.  In addition, they have a fully equipped recording studio and live room, for creating sound effects and foley, a photography and video lab with green screen, and a large, multi-purpose room in the heart of our building.

They also offer our space for production services, professional college portfolio development, rentals for events, seminars, meetings, workshops, birthday parties and more.  The Digital Arts Experience is a community focused company and loves meeting and interacting with local businesses in Westchester County.

You’ve heard millennials don’t care about Facebook anymore, but it’s still the most popular social networking site for Americans, even for users age 18-24. While Snapchat has risen to number three amongst millennials, there are still other networks to keep an eye on. Innovative business owners can use many of these platforms as marketing tools, while others are just for personal use.

We will be covering many of these networks over our next few blogs. Stay with us and find out what under appreciated social network is ready for your business.

Snapchat

undiscovered social networks for your business presented by Gibbons Digital ConsultantsArguably the fastest rising site in popularity, snapchat allows the user to share photos or videos with friends or other users.

What makes it different: There is a time limit on the photos or videos. Once they have been seen, they are gone forever. In a world where the next big thing is only a tweet away, embrace the impermanence.

Business Savvy: Early business adopters used Snapchat to send out coupons (that had to be opened at the register before they disappeared) or debut new fashion lines. Keep in mind, the tone of your Snapchat marketing should be casual – think the opposite of LinkedIN.

Medium

undiscovered social network medium for your business from Gibbons Digital ConsultantsMedium is a new kind of blogging platform. Take it at its name – it isn’t for long blog posts. Medium gives you a great cover photo spot (use it wisely) and space for a ‘medium’ length blog post. Posts are associated with your twitter handle, as are comments.

What makes it different: Users can comment on the post and create a sort of footnote that you can then click and expand to see what others had to say and how the original author responded to the comment. Comments are private until you publish them, but can lead to great discussions on a subject.

Business Savvy: Absolutely! Not only does Medium provide simple and clear statistics and graphs for you, it also makes it very easy for readers to share content on Facebook and Twitter. Because every user is associated with their twitter handle, you can also find your readers on other sites.

We Heart It

undiscovered social networks for your businessWe Heart It at first seems like another Pinterest knockoff – but it has actually been around longer. It is an image heavy site where users can curate collections of everything they, well, heart! Users can search existing content or add their own.

What makes it different: At first glance, it’s practically the same as Pinterest. However, the little differences make themselves clear the more you use it. A cleaner more minimal layout makes the images pop, without descriptions (or wordy space for advertising) in the search results. Taste makers are also important – when you hit the information button, the first person to ‘heart’ the image is named. It is also far more popular with the coveted 18-24 demographic who see Pinterest as a place for moms.

Business Savvy: Not only can business create their own profiles and collections, like Old Navy having spots for their season collections, We Heart It now uses native advertising with sponsored posts. We can see this being a great space for any business that makes, curates or sells beautiful things. We heart it definitely skews towards image heavy marketing.

Think one of these platforms might be right for you business, but are unsure how to get it started? Contact Gibbons Digital Consultants today for an in-depth analysis of the future of your business.

 

Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram. It goes without saying you’ve probably heard of (and are more than likely present on) at least a few of these social media sites. You might even be testing the waters of Vine! Whatever the case may be, our Westchester NY social media team knows there are a great deal of social networking sites out there and simply not enough time to be active on all of them.

New Social Media Sites to Use from Westchester NY Social Media

You know what? That’s OK! In fact, businesses who overstretch themselves by trying to be active on too many social networking sites at once often find themselves overwhelmed and feeling lost.However, it’s always a good business practice to keep your eyes and ears peeled on up-and-coming social networking sites. That’s why we’ve put together this list of lesser-known social networking sites to keep on your radar. Who knows? One of these may be the “new Facebook” one day!

1. Quora. This is by far one of our favorites for the simple fact that it allows you to establish yourself as a trusted thought leader in your industry and build relationships in the process. Quora is dubbed a “Q&A community” in the sense that anyone who wants to learn about any topic can ask questions and receive answers. Let’s say you’re a personal trainer. You can create a profile on Quora, blog about the health and fitness industries, search for questions people have regarding these areas and answer away! Providing quality and engaging content will leverage your reputation as a knowledgeable go-to source for all things health and fitness related. Another reason to be on Quora? Your content is likely to be picked up by Google, boosting rankings in a Google search. Not a bad deal!

2. Sulia. Somewhat similar to Quora, Sulia connects you the top industry social sources on topic you want to learn more about. These trusted sources are strategically sought out by Sulia to ensure the best quality content possible is provided. A great tool for learning the latest and hottest topics in any area, Sulia is an excellent resource for staying on top of topics you hold most important and connecting you with other like-minded people.

3. Stumbleupon. Although Stumbleupon has been around for some time now, this addicting content-discovery site has recently become more business-friendly by actually giving users the ability to select their target audience before releasing their content. Stumbleupon is very user-friendly social bookmarking site and allows users to explore their interests which come in the form of content from millions of different resources. Stumbleupon is a great way to share  and distribute your content, whether in the form of a link to your website or blog post.

4. Keek. Deemed a “smaller YouTube,” Keek is a mobile app has also been compared to Vine in the sense that it allows you to share your content in the form of short video clips. While we think Vine is a blast, Keek allows for longer videos (36 seconds vs. 6 seconds on Vine), which is preferred by users who like to share their blogs on video (vloggers). Keek content can be shared to other social networking sites with ease and is hashtag-friendly, too!

The world of social networking is one that grows and changes each day! Not every social networking site is meant for everyone, but it’s still important to stay “in the know” on the ever-evolving social platforms that are available. These happen to be our top picks. What are yours? Share your lesser-known social networking sites with us!

 

 

This year’s Super Bowl was especially eventful with the infamous Blackout, Beyonce’s halftime performance, and hilarious commercials, so it’s no surprise that Internet news giant Mashable reported this year’s Super Bowl social media activity being 3 times higher than last year’s. Numerically speaking, there were around 52,500,000 people using social media this year during the big game compared to a mere 17,500,000 last year. While this year’s event was especially entertaining, we believe this large spike can also be credited to our nation’s ever-increasing social media use, which won’t be slowing down anytime soon.

 

   Twitter was the big “winner” in the grand scheme of everything, thanks to mentions in almost half of all commercials while Facebook received only 4. In addition, Twitter was the most-used social media platform throughout the game with brands and personal accounts updating their content and thoughts every few minutes. Like any other live event, we agree that Twitter was the best social media platform to be posting updates on during the Super Bowl, which many brands proved to be true. Perhaps the most talked-about social media moment of the big game was Oreo’s quick-thinking during the power outage, posting this clever tweet:

 

A lot of other brands also posted their own “Blackout tweets,” taking advantage of the buzzed-about social media topic like this tweet from Audi:

Maybe it’s the social media nerds in us, but we give props to these companies for their quick thinking (not to mention very quick graphic designers) to creating great content during such a fast-paced event. We would love to see the “behind the scenes” of Super Bowl social media coverage at one of these companies!

Beyonce’s halftime show had Twitter in a whirlwind with declarations of her “winning the Super Bowl” and having such an electric performance that the power shut down:

We had a great time reading all the social media updates the Super Bowl brought (and of course writing our own)! It is safe to say we are already looking forward to next year’s event, and we think the social media use will be even bigger and better than this year’s!

Did you use social media during the Super Bowl? Do you have a favorite tweet or Facebook update from the big game? Share your stories with us!

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