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Gibbons Digital helps companies across a wide variety of industries leverage social media as a business development tool by providing a full range of services from comprehensive, long-term strategy to daily presence management on all social media platforms. Additionally, Gibbons Digital provides search engine optimization, email management, and blogging services to help clients increase visibility and market share. Gibbons Digital’s work was recognized by the Ad Club of Westchester, winning awards for both Facebook and email management.

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“Credibly innovate granular internal or "organic" sources whereas high standards in web readiness. Energistically scale future-proof core competencies vis-a-vis impactful experiences. Dramatically synthesize integrated schemas with.

JIMMY FERRARA

GENERAL MANAGER
“Credibly innovate granular internal or "organic" sources whereas high standards in web readiness.

PERRY ANDREWS

SWIFT Inc.

SAMMY BROWNS

CFO, Perfect Inc.
“Credibly innovate granular internal or "organic" sources whereas high standards in web readiness.
Clients

Local MindEach week I find new smart phone applications for my iPhone that will make my life easier.  I’ve found 2 great new applications that I’ve come to really enjoy and find extremely helpful and thought others would too! Wherever you may live, you will benefit from these fantastic, user-friendly location based applications.

How many times have you showed up to your favorite store, coffee shop or restaurant and had to wait when you really didn’t have the time or patience to do so? Well, Localmind will save you time and reduce frustration by giving you that “know before you go!” heads up. After downloading and setting up an account with Localmind, you ask questions to other Localmind users near you about specific locations, and receive answers from real human beings at that specific location. For example I could post a question like, “What’s the best driving route to take from downtown Manhattan to Westchester County during rush hour?” “Is there a long line at Starbucks in White Plains?” “What’s a good safe place to park if I’m spending a few days in Manhattan?” or “Can you recommend a good bar around here?” The possibilities are endless, and I’ve personally gotten great, fast and helpful feed back!

Localmind is available for iPhone and Android users.

Visit http://www.localmind.com/businesses to personally find out how Localmind can benefit your business, as well!

Sonar LogoAnother application that I would highly recommend is Sonar. Sonar is a great networking tool for both business and pleasure. It gathers all your Twitter, Facebook, Foursquare, Instagram and linkedIn friends into a database and helps you to discover new people with whom you share online connections to and who are in close proximity to you (even if they don’t have the Sonar application.) Sonar even lets you view and check into nearby places allowing you to expand your Sonar Network of friends. This application can really help to expand your social networks and provide endless opportunities for connecting with new and interesting people.

Are you a small business owner without a budget for a graphic designer? These helpful tools will help you bring your visual A game into your digital and print branding, even if you don’t have Photoshop!

They say a picture is worth a thousand words; it may also be worth a thousand retweets. For small and mid-size businesses, a graphic designer isn’t always in the budget, which is why we’re in love with Canva – a free service where anyone can make branded cover photos, infographics, flyers, invitations, email marketing and images for posts.

Once you check out these statistics on how visual content drives social media engagement, you’ll be quick to put aside some time to master your own graphic design.

Eye widening stats on visuals in social media infographic

After you quickly create a free account, Canva offers you dimensions for most of your marketing needs – from email headers and Etsy banners to Facebook ads and menus. You can even design your wedding invitations using this free graphic design tool! If you don’t see the dimension you’re looking for (LinkedIn Company Page Banners are noticeably missing), you can click ‘use custom dimensions’ and start creating at any width or height.

Social Media Image Dimensions for posts, profile pictures and cover photos on facebook, twitter, linkedin, google plus and more

You’ll see an array of eye-catching templates on the left hand side, some of which are marked free, that you can choose from before you build up to creating your own designs from scratch. Along with paid templates that you have 24 hours to edit, you can also use Canva’s search bar to find affordable stock photography to use in your design. You can also upload your own images, branding and logos.

ProTip: Sites like Pixabay.com are full of free stock photography, graphics and icons to incorporate into your visuals, with more being added everyday.

While the search function is very basic, try tacking the word ‘free’ onto your searches and see if you can find what you need. The library of images and graphics includes

  • Grids – to pop photos into a collage quickly and efficiently
  • Frames – these are growing everyday, and are like templates themselves
  • Shapes – perfect for anything from infographs to valentine cards
  • Lines – tons of different designs, though a little frustrating to resize
  • Illustrations – graphics to add to any image
  • Icons – from social media logos to lightening bolts
  • Photos – a huge range of stock photography, mostly paid
  • Charts – beautiful ways to turn your data visual

You’ll soon master transparency, line spacing, custom html color codes and more – especially if you go to Canva’s online Design School and make your way through their free graphic design tool tutorials!

It’s well known in the world of social media that the use of video is steadily growing and won’t be slowing down anytime soon. In fact, our Westchester NY social media team predicts that using video is going to be the “next big thing” for businesses and organizations to integrate into their social strategies. Think of this way: Rather than paying to create and air a TV commercial for a certain amount of time, you can instead create your own content to share information, give an inside look of your company and even show off products without sounding too “sales-y.”

Westchester NY Social Media Tips for Growing Your YouTube Presence

Boost your engagement and grow your presence with YouTube

If done correctly, YouTube can be a fantastic outlet for building brand awareness by connecting and conversing with customers (and potential customers) using interactive and compelling content. Here are a few of our favorite ways to grow your online presence using YouTube:

1. Keep it connected. You might have fantastic videos on your YouTube channel, but this won’t take you very far if no one knows about them. Spread the word! Adding a YouTube page app to your Facebook page allows your Facebook fans to watch your videos without even having to leave Facebook. Share your videos on Facebook, Twitter, Pinterest and blog with a call to action. Add the link to your channel to your email signature and website. The more you share your content, the higher the number of people to discover it will be. In addition, drive traffic to your website by adding the link to your video description and channel profile.

2. Engage. Spreading the word about your videos will certainly spark interest, but engaging with your audience will keep them interested. Monitor your channel and always respond to comments on your videos. In return, visit the channels of your audience members and comment on their videos. Building and maintaining relationships on social channels is one of the driving forces behind successfully growing your online presence.

3. Avoid Ads. A common misconception with YouTube is that it’s just one more way for companies to advertise themselves. While this is partially true, it’s important to understand that videos that simply highlight your business and its products are not popular on YouTube. Of course you can show off your products once in a while in an engaging way, but keep in mind the videos with the most popularity are those that are entertaining, informative and educational. Let’s say you own a bakery. Rather than telling your audience to buy your cookies, why not create a step-by-step tutorial on how to make the perfect chocolate chip cookie? How about giving your audience an inside look at how you decorate the perfect wedding cake? Put yourself in the shoes of your audience and think about what you would want to see from your favorite business.

YouTube is one social platform that’s here to say, and with video becoming more popular than ever, taking the time to add YouTube to your social strategy is one of the best steps you can take to “socializing” your business and growing your presence online. Is your business a rockstar on YouTube? Share your success stories with us!

Facebook Friend Requests 101

At some point in your Facebook lifetime, you have probably experienced confusion involving friend requests. Perhaps you received a request from a complete stranger, and didn’t know whether to accept or decline. Maybe you sent out a large number of friend requests at once, only to receive a notification that Facebook has decided to block your account because you are “spamming.” Whatever the case, we have put together a few key points to help you brush up on your “friend requests” etiquette.

1. Evaluate the Strangers. Did you receive a friend request from someone you don’t know? Do some snooping. Take a look at their page and see who their mutual friends are, where they live, work, etc. You could have met this person at a networking event or party and it slipped your mind. If you share close mutual friends, ask your friend about them. You might just look like an interesting person! However, strange friend requests can also be in the form of people you have blocked from your page setting up a fake account, people looking to bombard you with spam, or people with a hidden agenda looking for your personal information. Use your intuition.
2. Limit Your Requests. Are you going through your business’ e-mail contact list and adding everyone you see at once? Stop. This behavior raises a red flag for Facebook, who will limit your ability to send requests and even block your account from being used for days at a time. Facebook sees this behavior as spam, which is a big no-no on the social media giant. Limit sending your friend requests to ten people a day.
3. Non-Friends Can Still Subscribe. Perhaps you denied a friend request to avoid this person from seeing your posts. Not so fast. Thanks to the “Subscribe” button, anyone can subscribe to your statuses and activity, whether they are your “friend” or not. Always keep this in mind and monitor your subscribers. If you really do not want someone to see your updates, block them.
4. Some Requests are Hidden. If you receive a friend request and don’t respond right away, the request will be hidden. You can clean up this list by selecting “See All” from your Friend Requests button. People can sometimes get lost in the shuffle, so it’s a good idea to regularly monitor this section.

Handling Facebook friend requests can sometimes seem like a tricky endeavor, and we hope these tips will get you started to being a friend request pro! Do you have any tips of your own? Let us know!

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