This month, we reached out to The Digital Arts Experience, a technology education facility in White Plains. The Digital Arts Experience, or DAE, is active on a wide array of social media sites, and regularly posts interactive and creative content, which initially caught our eye. We chatted with Director of Operations Cristina Calabrese, who shared with

You’ve heard millennials don’t care about Facebook anymore, but it’s still the most popular social networking site for Americans, even for users age 18-24. While Snapchat has risen to number three amongst millennials, there are still other networks to keep an eye on. Innovative business owners can use many of these platforms as marketing tools,

Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram. It goes without saying you’ve probably heard of (and are more than likely present on) at least a few of these social media sites. You might even be testing the waters of Vine! Whatever the case may be, our Westchester NY social media team knows there are a great deal of social

super bowl 2013: a social media recap   This year’s Super Bowl was especially eventful with the infamous Blackout, Beyonce’s halftime performance, and hilarious commercials, so it’s no surprise that Internet news giant Mashable reported this year’s Super Bowl social media activity being 3 times higher than last year’s. Numerically speaking, there were around 52,500,000 people

Each week I find new smart phone applications for my iPhone that will make my life easier.  I’ve found 2 great new applications that I’ve come to really enjoy and find extremely helpful and thought others would too! Wherever you may live, you will benefit from these fantastic, user-friendly location based applications. How many times

Are you a small business owner without a budget for a graphic designer? These helpful tools will help you bring your visual A game into your digital and print branding, even if you don’t have Photoshop! They say a picture is worth a thousand words; it may also be worth a thousand retweets. For small

It’s well known in the world of social media that the use of video is steadily growing and won’t be slowing down anytime soon. In fact, our Westchester NY social media team predicts that using video is going to be the “next big thing” for businesses and organizations to integrate into their social strategies. Think of this way:

At some point in your Facebook lifetime, you have probably experienced confusion involving friend requests. Perhaps you received a request from a complete stranger, and didn’t know whether to accept or decline. Maybe you sent out a large number of friend requests at once, only to receive a notification that Facebook has decided to block