Websites and Results
This year’s Super Bowl was especially eventful with the infamous Blackout, Beyonce’s halftime performance, and hilarious commercials, so it’s no surprise that Internet news giant Mashable reported this year’s Super Bowl social media activity being 3 times higher than last year’s. Numerically speaking, there were around 52,500,000 people using social media this year during the big game compared to a mere 17,500,000 last year. While this year’s event was especially entertaining, we believe this large spike can also be credited to our nation’s ever-increasing social media use, which won’t be slowing down anytime soon.
Twitter was the big “winner” in the grand scheme of everything, thanks to mentions in almost half of all commercials while Facebook received only 4. In addition, Twitter was the most-used social media platform throughout the game with brands and personal accounts updating their content and thoughts every few minutes. Like any other live event, we agree that Twitter was the best social media platform to be posting updates on during the Super Bowl, which many brands proved to be true. Perhaps the most talked-about social media moment of the big game was Oreo’s quick-thinking during the power outage, posting this clever tweet:
A lot of other brands also posted their own “Blackout tweets,” taking advantage of the buzzed-about social media topic like this tweet from Audi:
Maybe it’s the social media nerds in us, but we give props to these companies for their quick thinking (not to mention very quick graphic designers) to creating great content during such a fast-paced event. We would love to see the “behind the scenes” of Super Bowl social media coverage at one of these companies!
Beyonce’s halftime show had Twitter in a whirlwind with declarations of her “winning the Super Bowl” and having such an electric performance that the power shut down:
We had a great time reading all the social media updates the Super Bowl brought (and of course writing our own)! It is safe to say we are already looking forward to next year’s event, and we think the social media use will be even bigger and better than this year’s!
Did you use social media during the Super Bowl? Do you have a favorite tweet or Facebook update from the big game? Share your stories with us!