Gibbons Digital works with small and medium-sized businesses to deliver value and increase revenue. We’ll help you inte­grate social media into your mar­ket­ing mix and busi­ness processes, and help you achieve max­i­mum impact with your social media strat­egy.  We provide the following services for our clients.  Please contact us to learn more or call us at 914-646-4376.

SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
  • Analyze your company’s business objectives
  • Clarify your target market(s)
  • Review your existing content, e.g., website content, newsletters, etc.
  • Understand your key competitive advantage
  • Define/refine key messages
  • Define categories/topics for social media updates
PROFILE SET-UP
PROFILE SET-UP
  • Create social media profiles and accounts for your company on: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, Houzz, Reddit, Digg, and others.
SOCIAL MEDIA PRESENCE MANAGEMENT
SOCIAL MEDIA PRESENCE MANAGEMENT
  • Update your social media accounts on a regular basis with engaging and relevant content.
  • Create posts about your products and/or services, about you and your company and posts about other things that are relevant to your target market.
  • Showcase your unique positioning and use social media as a platform for engaging your target market, raising your visibility and driving traffic to your website.
  • Monitor the social media accounts on a daily basis and respond to comments and questions. We will work to grow the number of likes and followers.
  • Provide you with a monthly report showing the visibility, engagement and reach of the posts.
BLOG WRITING
BLOG WRITING
  • Work with you to come up with topics for blog posts.
  • Draft each post, review with you, collect your edits, and provide a final version. Once you approve the post, we will upload it to your blog.
  • Post blog articles on your social media channels.
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
  • Conduct research to identify the keyword terms that people use when searching for your services.
  • Implement these terms in all the key areas of every page on your website to maximize its search engine optimization.
  • Continue to monitor and improve your search engine ranking on a monthly basis.
Social Media Advertising
SOCIAL MEDIA ADVERTISING
  • Create and manage social media advertising campaigns Facebook, Twitter,  LinkedIn or Pinterest.  The ads will be targeted toward potential new customers.
  • Monitor the ads to ensure we’re getting results
  • Provide reports on the progress/results of the ads on a scheduled basis
Training
TRAINING
  • Provide customized training to get your organization up-to-speed on specific social platforms and/or the use of social media to achieve business objectives.
  • Bridget teaches classes social media for business owners  in the Bronxville, Chappaqua and Larchmont/Mamaroneck Continuing Education programs.  Please see events/classes page on the website.