This month, we reached out to The Digital Arts Experience, a technology education facility in White Plains. The Digital Arts Experience, or DAE, is active on a wide array of social media sites, and regularly posts interactive and creative content, which initially caught our eye. We chatted with Director of Operations Cristina Calabrese, who shared with us her insight on maintaining an exciting presence on social media:
In today’s world, use of social media is an integral part of everyone’s lives- whether you choose to participate in it or not. Everywhere you go, you’ll find a sign, or hear an advertisement that says, “Like us on Facebook,” or “Follow us on Twitter.” It is more than just a way to stay in touch with family and friends. Facebook, Twitter, Pinterest, and other social media applications can all be used to connect with your existing customers, reach new customers, network with other business and increase brand awareness.
Social media marketing differs from traditional marketing in several ways. For one, with a proper foundational knowledge of best practice usage, you can reach out to an extraordinarily large amount of people that you would normally not be able to with traditional marketing. Also, unless you choose to pay for certain advertising, social media marketing is free as opposed to traditional marketing, which can cost a lot of money. Social media can also have “viral” aspects to it where users are compelled to share your content with their followers (if they like it), with the potential for their followers to share it with theirs, and so on!
At The Digital Arts Experience, we believe strongly in the power of social media by using many outlets such as Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Instagram, Foursquare, and more. We like to keep all of our pages uniform. For example, our company logo is almost always the set icon/profile picture on our social media pages. This keeps everything neat and consistent and is great for brand awareness.
Among the many outlets, Twitter is our favorite to use. The use of #hashtags is an excellent way for us to engage anyone with similar interests. Because we love connecting with local businesses and communities, we often use the hashtag “#Westchester” when wanting to reach out or share something with members of the community. Also, because Twitter has a 140 character limit, there’s no room for fluff. What you want to say has to be direct and to the point.
A best practice that we use to gain attention on Twitter is to tweet engaging, relevant content. We like to share cool new gadgets, apps, or products related to technology that we think people would enjoy learning about. Sharing pictures or links to our blog, website, and retweeting other useful content is very important, too. It shows your followers that you are attentive to what’s important to them, and feel it is relevant enough for you to share it with your followers, which creates a kind of relationship. Creating and maintaining good relationships with our clients and followers is super important to us.
Asking questions on Twitter is another great way to connect with your followers. Don’t be afraid to ask for advice, too! Don’t use 100% of your tweets towards promoting your company. Keep it a healthy mix of fun, interesting posts, latest news, trending topics, and business. Just remember to exercise caution with being too opinionated! It could detract certain people, or convey an incorrect image that misrepresents your company. Also, don’t be afraid to look into 3rd party applications that allow you to create a queue with specific dates and times to tweet automatically for you!
In essence, good business revolves around connecting with people. And social media is a great way to do that!
We thank Cristina for sharing with us the ins and outs of having a successful social media strategy! Does your small business use any of these tips and tricks? We want to know!
About the DAE
The Digital Arts Experience is a unique educational facility that is focused on Personal Technologies & the Digital Arts. They center on hands-on, collaborative learning. They offer extracurricular activities for teens in Digital Video, Audio Production, Animation, Web Design, Graphic Design and Photography. In addition, they custom design courses for adults based on their skill level, time, and schedule. Some of their popular adult classes are, “The Settings on Your Camera”, “Facebook Made Simple”, “Restoring Old Photos in Photoshop”, to name a few.
In their 8,000 sq.ft. facility, they have 8 beautifully designed computer labs with 26 computers available. In addition, they have a fully equipped recording studio and live room, for creating sound effects and foley, a photography and video lab with green screen, and a large, multi-purpose room in the heart of our building.
They also offer our space for production services, professional college portfolio development, rentals for events, seminars, meetings, workshops, birthday parties and more. The Digital Arts Experience is a community focused company and loves meeting and interacting with local businesses in Westchester County.